Join for $111/mo
Strength · Nutrition · Mind & body

Build Your Dream Body & Step Into Your Full Power 👑

Welcome to the high-energy sisterhood where female empowerment meets real body transformations. Glow up from the inside out, toss doomscrolling aside, and join women elevating their entire lives!

$111/mo · Claim your spot ✨ Explore Collective 👑

Your coaches

Meet the team

Sami in a pink workout set, sitting on the studio floor and smiling over her shoulder

Founder · Head coach

Sami

Sami knows this journey firsthand: she lost 60 pounds during COVID and found her confidence in the process. She went on to earn her personal training certifications and become a certified Reiki Master, sharpened her coaching at F45, and started training her own clients in 2023. In 2024 she moved from Connecticut to Austin, added a yoga certification and rebranded in 2025 as Confident AF, now an online coaching platform for women everywhere. She specializes in subconscious reprogramming, mindset shaping, yoga and sound healing.

Certified personal trainerCertified yoga teacherReiki MasterSubconscious reprogrammingMindset shapingSound healingNervous system regulation
Kat taking a mirror selfie in the gym beside a rack of colorful bumper plates

Coach · Strength, mind & body

Kat

Kat moved to Austin from Dallas in 2024, just two weeks before starting her personal training certification courses. In 2025 she earned her certification, landed her first two gym jobs, and began taking her own clients. She joined Confident AF in the fall of 2026. Kat works with the nervous system, digestive system and endocrine system to give her clients and the team well-rounded coaching for the mind and body.

Certified personal trainerNervous system regulationSomatic practicesDigestive healthHormone health
Taylor smiling in a gym mirror selfie with headphones and a cap

Community manager · Hype team

Taylor

Taylor is a Reiki practitioner, photographer, musician and herbalism enthusiast with a passion for holistic wellness and personal growth. Her world blends nervous system regulation, mindfulness, self-care rituals and the connection between mind, body and soul. She has a gift for helping women feel seen and creating spaces where they feel safe to connect, grow and show up authentically. As a working single mama navigating her own journey with fitness, confidence, building a business and chronic health challenges, she knows progress is about so much more than appearance. As your Community Manager, she's here to encourage, empower and celebrate you every step of the way. 💗

Reiki practitionerMonthly challengesCommunityHerbalism

How we coach

Inside the Confident AF Collective

We designed every pillar to set you up for long-term consistency, unstoppable mental clarity, and the physique you've always wanted.

Group Coaching Container

An amazing community of women doing it right alongside you. Think of it as your positive scrolling experience, trading toxic social media noise for hype, inspiration and high vibes.

Monthly Challenges & Prizes

Keep fitness fun, fresh and exciting! Stay accountable with a new structured challenge every month, and win giveaways, cute gear and wellness prizes.

Programmed Workouts

Sculpt, tone full body, shed fat, and build lean muscles with custom workouts tailored to your life. Seamlessly switch between Home & Gym setups anytime.

Nervous System Tools

True transformation begins on the inside. Access guided meditations, EFT tapping routines, and breathwork designed to melt stress and regulate your nervous system.

Monthly Yoga Together

Flow, stretch, reset and ground yourself in our live monthly community yoga sessions. Connect with your breath and deepen your bond with your sisterhood.

Food Journal & Recipes

No strict or boring diets! Get an organized Confident AF food journal paired with delicious, high-protein recipes that are easy to make and fuel your dream body.

Sneak peek

A look inside The Collective ✨

Confident AF Meal Plan Template cover for nutrition and training Warm Up/Cool Down Collection and Yoga Vibes workout collections in the app Sami Yoga Flows, including a 30-minute beginner yoga flow and yin yoga

Getting started

How it works

Join

Claim your spot in the membership, or book a call to talk about 1:1.

Get your plan

Get your first workouts and your onboarding.

Show up

Train, join the monthly challenge and lean on the group every day.

Glow up

Check in, celebrate your wins and keep building from there.

Real results

Transformations and Testimonials 👑

Real women in The Collective, getting stronger inside and out.

Client before and after: front view, standing taller and stronger Client before and after: flexing, with visible strength gains Client before and after: side view of her progress Sami before and after: a 20 lb difference, with the note that photos cannot show the inner growth along the way

In their words

Straight from the DMs 💌

From the DMs

I’m so proud of u and thank you for sharing your journey 😭 I love you so much. You’re so inspiring to me and I’m learning from you how to alchemize what I went through to ultimately help other people as well! Thank you thank you, I LOVE YOUUUU

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Ways to join

Ready to become Confident AF? 👑

All-inclusive membership

The Confident AF Collective

An investment in your body, mind, and soul for less than ~$3.70 a day, cheaper than your daily iced matcha latte! ☕✨

$111 / month · month to month

✨ About $3.70 a day for everything inside ✨
  • Group coaching containerHype, support and high vibes every day.
  • Intuitive bonus callsExtra calls whenever the group needs them.
  • Home & gym workoutsSculpt full body, build muscles, lose fat.
  • Monthly challenges & prizesStay accountable and win rewards.
  • Nervous system toolsMeditation, EFT tapping and breathwork.
  • Monthly live yogaFlow, reset and stretch together.
  • Food journal & recipesEasy tracking and delicious meals.
$111/mo · Claim your spot

1:1 with Sami

Upgrade · with Sami

VIP 1:1 Coaching

  • Individualized strength + nutrition
  • Private communication with Sami
  • Biweekly check-ins
  • Monthly VIP mindset coaching call
  • Programs that flex with life's demands, including travel
Apply with Sami
Sami celebrating with both arms raised in a sparkly dress in front of a red curtain

Upgrade · with Sami

Authentic Frequency

Sami's highest tier of 1:1 support: an add-on to VIP Coaching that goes deeper into energy work, subconscious reprogramming, and the dream life you're building.

  • Audio access to Sami for life's ups and downs
  • Monthly "Clear the Fear" calls
  • Subconscious reprogramming and energy work
  • Nervous system regulation
  • Dream life visioning with a simple system to track your goals

👑 By application only. Spots are exclusive, and every client is accepted through a personal interview with Sami.

Apply for an interview

1:1 with Kat

Upgrade · with Kat

VIP 1:1 Coaching

  • Individual strength program, updated as you progress
  • Nutrition guidance built around your goals
  • Private communication with Kat
  • Biweekly check-ins and form feedback
  • Monthly VIP call
Apply for 1:1
Kat holding a headstand on a mat in the gym Kat doing a barbell split squat Kat throwing a peace sign in a gym mirror selfie on the mats

Add-on

Mindset coaching

Somatic-informed sessions to work through the blocks that keep you from showing up for yourself.

  • Weekly 1:1 video calls with Kat
  • Somatic-informed nervous system regulation
  • Cognitive behavioral therapy (CBT)-informed coaching

👑 By application only. Spots are exclusive, and every client is accepted through a personal interview with Kat.

Apply for an interview

Add-on · with Sami or Kat

Cycle Syncing

Training and nutrition matched to each phase of your menstrual cycle, so you work with your hormones instead of against them.

Ask about Cycle Syncing

The Confident AF Retreat

Four days to reset, rise and level up 👑

Our annual retreat is four all-inclusive days of mind and body work with the sisterhood. This year we took over Austin, Texas, with guest speakers, guest trainers and a whole lot of hype.

Watercolor journaling on blankets under a tree by the lake Sami cheering on a retreat guest during a gym session Retreat women smiling together in the backyard by the pool The retreat group flexing together in the studio Glowing crystal singing bowls set up for a sound healing session Sami throwing a peace sign during the gym tour

Mind & body action

Four days of training, movement and nervous system work to connect body and mind.

Guest speakers

Talks on discipline and creativity to fuel your next chapter.

Guest trainers & gym tour

Train with guest coaches and tour local gyms together.

All-inclusive

Food and stay are included, with a payment plan available.

2026 · Austin, Texas

Sign up for next year's retreat ✨

Spots are limited 🔥

Group classes

Yoga with Sami 🧘‍♀️

Sami coaches group yoga classes indoors and out. Come flow with her!

House of Gainz Yoga

Every Monday at 6:00 PM at House of Gainz, Tech Ridge location.

235 W. Canon Ridge Dr., Austin, TX 78753

Free to gym members. Day passes are available at the front desk.

Yoga in the Park Flow

Outdoor flow classes in the park. Check out Sami's Instagram stories at @samiruess_ for the Flow schedule.

Sami taking a selfie with a headset mic while a big group rests on mats in the park Sami kneeling on her mat leading a large outdoor yoga class A big group doing yoga together on the grass at the park

Partnership

Sami × 1st Phorm

After being part of the 1st Phorm community for years, Sami became a 1st Phorm regional leader in 2026. Now she's bringing that community to Austin, one walk at a time.

1st Phorm Walks

Join Sami for a community walk at Mueller Lake Park on the first Sunday of every month. We meet under the white gazebo at 8:00 AM and start walking at 8:20. Everyone is welcome, dogs too!

Sami laughing behind the walk table, sponsored by 1st Phorm
Walking for a cause. Each walk partners with a different local community to raise donations, so every step gives back.
The walk group posing by the lake at Mueller Walkers gathering around the walk table under the trees Three walkers smiling in a selfie under the trees Sami and two walkers in pink smiling by the park pavilion Sami with two walkers after the walk Friends toasting with 1st Phorm electrolyte freezer pops by the pool
Join the next walk 👟
Sami's Spiritual Secrets podcast cover: Fitness, Mindset, Energy

The podcast

Sami's Spiritual Secrets 🎙️

A self-help podcast where self-love meets discipline and wellness becomes a soul-centered lifestyle. Spiritual Fitness coach Sami Ruess has helped hundreds of women grow in confidence, healing and alignment, and each episode brings real conversations, spiritual insights, fitness tips and soul-aligned strategies for growth from the inside out. Whether you want to elevate your mindset, connect deeper with your body or remember how powerful you truly are, you're in the right place.

Let's RISE together ✨

Listen on Spotify 🎧

Got questions? We got you

How does the group coaching container work?

It's a monthly subscription for your body, mind and soul. Every week you get 3 workout sessions plus a yoga session, along with monthly challenges, tons of resources, and live monthly yoga sessions on Zoom. You also get full access to the community page, with active engagement, a message board, and support from all the other women in The Collective.

What's the cancellation policy?

The Collective membership is month to month and can be canceled with 30 days’ notice.

Do I need gym experience?

No. Workouts start where you are, and every move comes with coaching cues. Beginners are welcome.

Can I train at home?

Yes. Every program has a home version and a gym version, and you can switch between them whenever you like.

Ready when you are

Let's get you strong 👑

Join The Collective today, or email us with questions and a coach will get back to you.

$111/mo · Claim your spot ✨

Follow along on Instagram

Sami@samiruess_ Kat@katrina.taylor Taylor@shimmersofhope